Work we’ve done
We're proud of the work we've done and the people we've done it with. Here's a look at some of the brands, campaigns, and initiatives that have helped organizations grow with purpose.
Branding + Marketing
From confusion to clarity
A research-driven rebrand
When a growing network of public charter schools faced a brand identity challenge, we helped them uncover the root cause: confusion.
Through stakeholder interviews, focus groups, surveys, and brand testing, we discovered their name was creating barriers to understanding and growth.
Using research to guide every decision, we led an end-to-end rebrand that included renaming the network, developing a comprehensive brand strategy, and creating a new visual identity system. We also built a clear brand architecture for each school within the network to maintain consistency and clarity.
Together, we built a brand rooted in purpose, clarity, and trust—positioning the organization for future growth while ensuring employees, families, and communities could clearly understand who they are and what they stand for.
From confusion to clarity
A research-driven rebrand
When a growing network of public charter schools faced a brand identity challenge, we helped them uncover the root cause: confusion.
Through stakeholder interviews, focus groups, surveys, and brand testing, we discovered their name was creating barriers to understanding and growth.
Using research to guide every decision, we led an end-to-end rebrand that included renaming the network, developing a comprehensive brand strategy, and creating a new visual identity system. We also built a clear brand architecture for each school within the network to maintain consistency and clarity.
Together, we built a brand rooted in purpose, clarity, and trust—positioning the organization for future growth while ensuring employees, families, and communities could clearly understand who they are and what they stand for.