Work we’ve done
We're proud of the work we've done and the people we've done it with. Here's a look at some of the brands, campaigns, and initiatives that have helped organizations grow with purpose.
Branding + Marketing
From confusion to clarity
A research-driven rebrand
When a growing network of public charter schools faced a brand identity challenge, we helped them uncover the root cause: confusion.
Through stakeholder interviews, focus groups, surveys, and brand testing, we discovered their name was creating barriers to understanding and growth.
Using research to guide every decision, we led an end-to-end rebrand that included renaming the network, developing a comprehensive brand strategy, and creating a new visual identity system. We also built a clear brand architecture for each school within the network to maintain consistency and clarity.
Together, we built a brand rooted in purpose, clarity, and trust—positioning the organization for future growth while ensuring employees, families, and communities could clearly understand who they are and what they stand for.
Aligning purpose, marketing, and people
Engineering a growth strategy for a 150-year-old manufacturing leader
Brand Strategy
Haver & Boecker had a rich 150-year history, but needed a clearer foundation for future growth.
We partnered with leadership to define the company's purpose, values, promises, personality, and market positioning—creating a unified brand strategy that aligned employees, strengthened culture, and provided a clear direction for the future.
Marketing Activation
To bring the brand to life, we developed and executed a comprehensive digital marketing strategy focused on customer education, trust-building, and lead generation. This included website optimization, content marketing, user experience improvements, and a digital sales process that helped grow website traffic to more than 15,000 monthly visitors while generating qualified leads.
We also trained the sales team to use educational content throughout the buying journey, helping them build stronger customer relationships and close opportunities more efficiently.
Organizational Training & Development
Beyond branding and marketing, we worked closely with the executive team to develop and implement a company-wide strategic plan with long-term goals, measurable objectives, and clear accountability.
We facilitated monthly leadership workshops, established organizational behaviors tied to performance reviews, and provided one-on-one coaching for managers focused on communication, meeting effectiveness, relationship building, and servant leadership. The result was greater alignment, stronger leadership, and a culture committed to continuous improvement.
Branding + Marketing
From brand strategy to donor engagement
Building a cohesive identity that strengthened communication and fundraising
Army Emergency Relief (AER), the U.S. Army's nonprofit financial assistance organization, needed a more consistent and cohesive brand to better serve soldiers, families, donors, and partners. Following a comprehensive brand audit, we partnered with the communications and executive teams to refresh the organization's visual identity—developing a modern logo system, color palette, typography, and brand standards that created consistency across every touchpoint.
With the new brand in place, we brought it to life through a high-impact marketing campaign titled “Serving those who serve US.” This included the organization's annual report, a corporate donor engagement toolkit designed to strengthen fundraising efforts, and events such as a golf tournament to bring members and donors together and generate organic content.
The result was a more unified brand experience that increased credibility, improved communication, and better positioned AER to tell its story and build lasting relationships with supporters.
Marketing Activation
Engaging communities and reinforcing safety
A multi-market campaign to build awareness across the country
EGD supported regional campaigns focused on strengthening community engagement and promoting workplace safety in markets across the country. Working within Amazon's established brand guidelines, we developed strategic marketing campaigns that helped fulfillment centers connect with employees, local communities, and key stakeholders through engaging events and targeted communications.
Our work included marketing strategy, creative design, event production support, and media engagement, along with a wide range of branded marketing materials. The result was a cohesive campaign that elevated community awareness, reinforced Amazon's commitment to safety, and created meaningful engagement at every touchpoint.
More branding work
