Branding Strategy + Visual Identity

Branding with a purpose

Most branding agencies build strategy and identity behind closed doors. We don’t.

At egd, we believe the strongest brands are built with the people who live them every day. Our work begins with critical research and thoughtful discovery, then we bring your team into the process through a collaborative branding workshop so their voices help shape the purpose, positioning, messaging, and visual identity that will carry your organization forward.

We help create brands that feel authentic, earn internal buy-in, and build trust with customers.

Whiteboard image with brand purpose workshop notes and ideas for egd.

Here’s how we do it

step 1
Research + Discovery

  • Identify and engage internal and external stakeholders

  • Develop focus groups and surveys

  • Collect and analyze data to make informed decisions for your organization’s messaging and visual identity

Brand strategy research and discovery image for egd coaching.

step 2
Branding Workshop

  • Organize and run an interactive workshop with your team

  • Align your key stakeholders and team members

  • Give your team ownership over the purpose, values, and brand direction

Branding workshop image for egd coaching.

step 3
Creative Development

  • A complete brand strategy will provide clear, consistent, and compelling messaging, including your purpose, values, promises, positioning, voice, and more

  • A new visual identity will include your logos, typography, colors, and complete design style

Brand strategy creative development, and visual identity image for egd coaching.
Let's Get Started